About Us

The Heart of North Carolina Visitors Bureau is the official destination marketing organization for the Randolph County Tourism Development Authority representing Archdale, Asheboro, Franklinville, Liberty, Ramseur, Randleman, Seagrove, Staley, and Trinity. 

500 Albemarle Road

Asheboro, North Carolina 27203

Toll-Free Phone: (800) 626-2672

Open Monday - Friday, 8:30 am to 4:30 pm

The Interstate 73/74 Visitor Centers are staffed and operated by the Randolph County Tourism Development Authority in cooperation with the NC Department of Transportation and are located one mile south of Seagrove on both North and Southbound lanes. For more information on the I-73/74 Visitor Centers, including location and staffing, go to this link: VISITOR CENTERS.